Packaging And Merchandising Design Final Compilation

Reynard Wu // 0366763

Bachelor Of Design (Hons) In Creative media // Taylor's university

Packaging and Merchandising Design
Final Compilation SubmissionTask 1 Case study

STARBUCKS

Starbucks was founded in 1971 in Seattle, Washington, by three friends Jerry Baldwin, Zev Siegl, and Gordon Bowker who were inspired by their passion for high-quality coffee and tea. Initially, Starbucks was a single coffee bean store located in Seattle’s historic Pike Place Market, where it specialized in selling whole coffee beans, tea, and spices rather than brewed coffee. The name "Starbucks" was inspired by Moby-Dick, evoking the seafaring coffee trade.

Starbucks employee misspelling our name, some people assuming that the employees were too busy to spell our name letter by letter. And it might be because your name is rare or unusual causing it hard to spell. But there's been some speculation going around on the internet saying that this was a part of their marketing system, some source said that the employees admitted that they use it as part of marketing tool. There is no official evidence that Starbucks intentionally misspells names as part of a marketing strategy, but it could cause a social media buzz and generate interaction. The positive outcome of this situation are :

Becoming a Viral Content: People often post pictures of their misspelled names on social media, which generates free publicity for Starbucks. These posts are shared and commented on, giving the brand additional visibility in a humorous way.
Brand Memorability: The "name misspelling" phenomenon adds to the Starbucks experience and has become a kind of inside joke. It's something customers expect, and it may make their visits more memorable.
Mouth to Mouth promotion: Sharing funny or absurdly misspelled names with friends or on social media creates a personal story around the Starbucks brand. This creates organic conversations about the company.

In this case there is psychologic terms on why people tend to remember funny, or when someone misspell their names, it's because mistakes often violate our expectations of how things should go. When someone makes an error, especially in a situation where we expect competence or precision, it stands out because it disrupts the norm. Our brains are wired to notice deviations from expected patterns, which makes mistakes more memorable.

Coffee Cup Design:

Task 3