Typography Exercise Task 2

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Typography Task 2
(Typographic Exploration & Communication)

30 October 2023 
Week 6 - Week 8
2023.10.30 - 2023.11.19

Reynard Wu / 0366763
Typography / Bachelors of Design (Honours) in Creative Media 

Task 2: Typographic Exploration & Communication 

CONTENT


Task 2: Exercise - Type Formatting
Layout Progress
Layout 1

Fonts : Adobe Caslon Pro Bold
Point Size : 12pt (body text), 36pt, 49pt and 102pt (heading)
Leading : 12pt (body text), 60pt (heading)
Paragraph spacing : 12pt
Line length : 108pt
Alignment : Left align
Layout 2

Fonts : ITC Garomond STD Book Italic, Gil Sans MT Bold, Adobe Caslon Pro Semibold, Adobe Caslon Pro
Point Size : 12pt (body text), 60pt, 63pt and 121pt (heading)
Leading : 12pt (body text), 60pt (heading)
Paragraph spacing : 12pt
Line length : 108pt
Alignment : Left align

Layout 3

Fonts :  Adobe Caslon Pro, Futura Std Heavy
Point Size : 12pt (body text), 25pt and 110pt (heading)
Leading : 12pt (body text), 60pt (heading)
Paragraph spacing : 12pt
Line length : 108pt
Alignment : Left align

Final Task 2: Exercise - Type Formatting

Fonts : Adobe Caslon Pro Bold
Point Size : 12pt (body text), 36pt, 49pt and 102pt (heading)
Leading : 12pt (body text), 60pt (heading)
Paragraph spacing : 12pt
Line length : 108pt
Alignment : Left align

Final type formatting with grid (JPG)


Final type formatting with grid (PDF)

Final type formatting without grid (JPG)


Final type formatting without grid (PDF)


FEEDBACK

Week 6 : 

General Feedback : We need to pay attention how to attract reader's eye.

Specific feedback : 

Week 7 : 

General Feedback : Change the access of the pdf file from private to open to public.

Specific feedback : 


REFLECTIONS

Experience
I found great pleasure in participating in a fascinating course that required thoughtful consideration of letter placement. While I had previously studied letter arrangement in my native language, exploring this aspect in English proved to be a valuable and enlightening learning opportunity for me.

Observation
In my observations, I've noticed a diversity of preferences among individuals when it comes to the prominence of a title. University students exhibit varying inclinations regarding the prominence levels they prefer for titles, suggesting a subjective and personalized approach to this aspect of design. This observation highlights the importance of considering individual preferences when creating visual content for academic purposes.

Findings
In my design process, I've noticed a tendency to finalize projects based on momentum rather than starting with a well-thought-out sketch. Recognizing the need for improvement, I aim to shift my approach towards creating more comprehensive designs by incorporating a detailed sketching phase. This adjustment is driven by a desire to enhance the planning stage of my designs and cultivate a more intentional and strategic approach to my creative work.

FURTHER READING


It is a books that collected difference typography references books by different author. In this books i have learn a lot of Typography knowledge. For example, chapter 1 has talking about the evolution of typefaces and their historical significance.

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